Ideopia’s Tasty New Account Stretches Waistlines
While we remain committed to the medical market with clients like Bell Ophthalmic, Eyefficient and Volk Optical, we’re thrilled to have food in our lives from Avure Technologies. Avure is the global...
View ArticleTreebies send Environmental Message to Clients
Are you an Ideopia client? If so, keep an eye on your mailbox for a Treebie card from your eco pals at Ideopia. So, what’s a Treebie? After every major print job, we plant a tree to restore what we...
View ArticlePut a Sock In It and Listen.
What you’re missing if you’re not listening. My anchor for listening dates back to editing audio in radio. Alone in an edit bay, I not only listened to the content of what people said, but how they...
View ArticleMarketing to Women. Are Advertisers Still Clueless?
When Ideopia launched in the early 90s, working women, like me, were still an oddity. We were chastised, guilt-ridden and sometimes viewed with pity because we “had” to work. Advertisers didn’t help...
View ArticleConsumers Turn to Social Media for Blazing Fast Support
Customer service has leapt from phone and email to responding to the disgruntled or confused on social media. Customers in the traditional support model expect a response within 24 hours. On social...
View Article10 Ways to Botch a Medical Device Launch
Several years ago, we were asked to consult on the launch of a troubled medical device, one that had cost millions to develop. Our first step was to assess doctor demand for the product through...
View ArticleClik here to view.
Website Analytics: Turn Flabby Numbers Into Customers
Many years ago, a client called me at 7:30 a.m. “Your f…..g ads don’t work, you f……g a……..e.” In retrospect this is hilarious because his store wasn’t even open yet. Some people make the same snap...
View ArticleClik here to view.
Podcast Your Way to Niche Markets
Podcasting, generally short audio only, or video programs, are enjoying resurgence. According to Edison Research, 39 million people listen to podcasts at least once a month. Increased smartphone usage...
View ArticleClik here to view.
Ideopia Reforests the Planet, One Print Job at a Time
Cincinnati, Ohio (April 21, 2015) – Ideopia, a B2B and B2C integrated marketing agency, celebrates its 25th year in the advertising business by launching the Treebie Initiative, a program designed to...
View ArticleRight Message. Choppy Delivery.
How you deliver a message is just as important as the message itself. Just ask Doug Hughes, a 61 year-old retired postman from Florida. Hughes’s mission was to deliver letters to all 532 members of...
View Article8 Tips to Improve Landing Page Conversions
Landing pages are perfect for generating buzz about a campaign, pumping new products, collecting user info, and supporting events. They can also confuse people, overwhelm them, or make them want to...
View ArticleClik here to view.
Hammered Mint Julep: A Smashing Derby Cocktail
Whether you’re off to the races or watching the Kentucky Derby at home, you can bet on Ideopia’s Hammered Mint Julep. Watch Ideopia’s PR pro/mixologist, Ben Singleton, craft this ‘ole standby. Odds...
View ArticleWill Your Advertising Work without Integrity?
Only 4% of Americans believe that the marketing and advertising industry acts with integrity, according to a 2015 study by the 4As entitled “Sex, Lies and News.” News is beyond my purview, so let’s...
View ArticleListen Up: Your Marketing Must Include Face Time
Do you think your product or service is a tough sell? You won’t after reading this. Try selling acceptance of gay marriage to voters who oppose it. That’s exactly what a study conducted by 100 gay and...
View ArticleCreatives: Beware of Your First Job
Unless you weld your inner creative compass on true north, your first real job might be the crappiest thing that happens to your career. Right now student work fills your portfolio. That’s what you...
View ArticleClik here to view.
8 Pukey Ad Clichés That Deserve a Fiery Death
If there’s one thing that really grinds our gears, it’s generic, vomit-inducing B.S. marketing imagery. 1. Puzzle pieces We get it. Your brand is the missing piece. Blegh. But really, the only thing...
View ArticleClik here to view.
Aster Awards Win for Website & Print Ads. Clients Win With Results.
For 11 consecutive years, Ideopia has won heavy metal in the Aster’s, a medical and healthcare marketing competition. Our haul for 2015 was two Silvers and a Gold. We’re revved, humbled, and happy for...
View ArticleVirtual Reality Opens New Worlds For Marketers
Imagine you’re a homebuilder selling a new development that won’t be move-in-ready for a year. With virtual reality (VR) goggles, prospective buyers could tour homes before they’re built, gawk at the...
View ArticleSelling Social Media As An Essential Marketing Strategy
It’s hard to imagine life before social media. Dramatic? Yes, but it’s true. And the same can be said for business. In the past few years, social media has become an integral platform for brand...
View Article10 Hacks for Your Next Radio Commercial
Radio, on and offline, is still a great media value for reaching target demographic groups and building frequency. And online radio, which reaches an estimated 47% of all Americans, is fueling the...
View Article