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7 Guidelines for Effective Call-to-Action Buttons
The goal of many websites is to entice its visitors to click a button. Whether it’s to sign up for a newsletter, buy a product, or submit a complaint, the button’s shape, size, language and color all...
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Why We Need A Wild Turkey in Charge of Climate Change
Saurornitholestes, a dinosaur relative of the modern turkey If a turkey can think its way out of an environmental catastrophe then humans should wrap up climate change in 10 or 20 years. The Cretaceous...
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Blog Tags: Why You Should Always Use Them
There are two compelling reasons to write tags for your blog posts: You want to make nice with search engines (SEO), or you want to make friends with your blog’s visitors. Blogs excel at...
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Go Mobile, But Think Before You Act: 5 Tips
Cyber Monday 2012 shattered sales records, raking in $1.5 billion in online spending. More telling, perhaps, is that 13 percent of sales came from mobile devices. And more than half of all shoppers...
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2013 Trends: Content Hunger, Hyper Tasking, Transparency
B2B and B2C marketers will face the gauntlet in 2013. Blame the pesky consumers for using their cell phones and tablets, forsaking network TV and cable, chattering away on social media, and demanding...
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Pull Your Marketing Strategy Out of the Muck
The mode of most marketing programs now is mainly reactive — keeping up with shareholder demands, justifying budgets with analytics, and trying to keeping up with an ocean of tactical options. Nuts...
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Why Stock Photography is Bad for Brands
Consumers crave more involvement with brands and how they are marketed. In addition, they want you to keep it real with authenetic communication. Stock photography won’t get you there. Stock...
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Does Your Brand Smell Good Enough?
We first learned about the power of scent marketing from a savvy homebuilder client that baked fresh cookies and pies in all its model homes. The delicious aromas created a cozy, inviting environment...
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Space Program Lures Ideopia Clients
If you’re hunting for an Ideopia client, look no further than outer space. That’s where you’ll find Reichert Medical Technologies and Hamilton Caster. NASA is currently using Reichert’s Tono-Pen AVIA®...
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Jumpstart Your Content Marketing with Ideopia.
It’s easy to understand why 86% of B2C and 91% of all B2B brands claim some involvement in content marketing: It’s a lot more fun than hammering prospects with 100s of (unreturned) voicemails. With...
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The Truth About Creativity and Booze
It’s no secret that people who sustain high levels of creativity occasionally take a swig from the bottle. Others are drunken sots. So does booze improve creativity or not? Turns out it, it does. An...
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Marketing to Teens? Try These Website Tactics.
You would expect the smartphone generation to navigate the web effortlessly. But, a new study released by Nielsen Norman shows that teens (13-17) might be more confident than capable of using the...
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Boost Twitter Engagement in 10 Curious Ways
Are you furiously tweeting but not seeing the same interaction that your competitors are? With a few not-so-obvious tweaks, you can increase your Twitter engagement rate and follower count. Here’s how:...
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Think like Buffet. Reinvent your Marketing with Old Media.
Rarely is there a shocking new paradigm in marketing. Twitter is an evolution of the town square. The ancestor of modern branding is a cowboy searing his cattle with a red-hot iron. And yelling back...
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How your marketing can get sick from a color.
In college, a friend gave me William Gass’s novel, “On Being Blue.” He made the color sparkle in ways you can only imagine. But it’s safe to say Gass didn’t work in healthcare marketing. Now when I...
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More. Better. Faster: The New Age of Marketing.
The world is running faster, and marketers need to get ahead of it. By the time a conventional marketing plan is created, it’s quite possible that the ground beneath it has moved. Our brands still...
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How your Awesome Looking Site is Tricking You
When it comes to website design and development, what you see is most definitely not what you get. Before writing any code, the client reviews design comps to show what the website will look like....
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Ad Copywriters: Savages of the English Language
Just about everyone can write. And just about everybody wants to weigh in on advertising and web copy. Most suggested edits are factual, and we receive them with open arms. Other comments are more...
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6 Reasons You Should Join Web Analytics Anonymous
“However beautiful the strategy, you should occasionally look at the results“ – Winston Churchill Web analytics for people, like me, are addictive. I’ll watch stats pileup in real-time, and get a tiny...
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A Hacker’s Delight: Your Brand’s Social Media
Protect your brand’s social media, or get locked up like the King. Did a Burger King employee shoot up heroin before making your Whopper? Probably not. But thanks to hackers, 180,000...
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